• Basic Training
  • Betting Odds
  • Types of free bets
  • Betting exchanges
• Matched Betting Guide
  • The Concept
  • Backing
  • Laying
  • Backing and laying
  • Matched betting
  • Summary
• Real Time Examples
• Live Matched Bet Examples
  • Free Bet Example
  • Deposit Bonus Example
• Video Tutorials
  • Matched Betting Tutorial
• Available Free Bets
• Find a matched bet now

Matched Betting Guide

Backing (bet for)

When you place a back bet, you are betting for a particular outcome to happen, and if the desired outcome occurs, you win your bet. Take the following horse race, we are going to back Fol Hollow in this example we will stake £10 backing Fol Hollow to win at decimal odds of 4.00 .

In fig 1, you can see that if Fol Hollow wins the race, we will make a profit of £30, however if any other horse wins we will lose £10

To explain the concept of backing in more detail, we have created a simple model for you to view below. We will build upon this model throughout the guide, so it’s essential that you don’t skip this part. Even if you’re already familiar with backing

Appropriately called the risk / reward balance, your risk is shown on the left, the bookmakers risk is shown on the right. Note the bookmakers risk is in fact your potential profit, and your potential risk is in fact the bookmakers potential reward, hence the name risk / reward balance. Both parties involved risk an amount of funds in order to gain a potential amount of profit from the other.

What happens if my bet wins ?

The scale tips to you

What happens if my bet loses ?

The scale tips to the bookmaker

The figures and odds used in the balance model are dependent upon the actual bet you intend to place. For the purpose of this this example we will use the stake and odds from the horse race above

Backing Video

BACKING

use arrows to navigate

PLACING A BACK BET

When you place a bet, both you and the bookmaker have risk involved.
The distribution of risk is shown on the scales below

Your risk goes here

Bookmakers' risk goes here

YOU

BOOKMAKER

For example we'll BACK £10 at decimal odds of 4 (that’s 3/1).
You risk your £10 stake, the bookmaker risks paying you £30.

STAKE

STAKE X ODDS - STAKE

YOU

BOOKMAKER

£10

£30

What happens if i win my bet?

You get your £10 stake back
plus your bet winnings of £30

YOU

BOOKMAKER

£10

£30

YOU WIN

What happens if i lose my bet?

You lose your £10 stake

YOU

BOOKMAKER

£10

£30

YOU LOSE

END OF TUTORIAL

USE BACK ARROWS TO VIEW AGAIN

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To learn more about matched betting, please proceed to the next step, Laying (betting Against) an outcome